Baby Botani
Purity, Simplicity, Integrity
Botani have long been innovators in holistic skin wellness achieved through authentic, natural, sustainable and treatment focused skincare, inspired by the fusion of naturopathic principles and botanical science.
Botani approached We Are Purpose to build a brand for their new baby skincare range.


Essence, Values & Personality
Baby Botani
A pure & natural brand for a global market
The studios objective was to encapsulate the brand essence, values and personality of the Botani hero brand into a pure & simple brand for Baby Botani, a brand that connects holistically to the existing global Botani audience.



Holistic Skin Wellness
The developed brand evokes an emotional connection to the consumer, conveying the pure, natural nature of the Botani products.



Purity Meets Playfulness
The studios objective was to encapsulate the brand essence, values and personality of the Botani hero brand into a pure & simple brand for Baby Botani, a brand that connects holistically to the existing global Botani audience.
Purity, Simplicity, Integrity


