Publication Design
Bayside City Council

Design & Illustration


We Are Purpose was engaged by Bayside City Council to develop a creative concept for the Bayside Community Plan. The Community Plan was a tool to help Council set priorities and directions for the future in line with community aspirations in all spheres of Council influence: social, economic, environmental, and maintaining the fabric of Bayside.

The studio developed a creative strategy that explored conversations around categories that make a place great to live. These categories are drawn from the Victorian government’s Place, Health and Liveability research program that identifies the following domains essential to building a healthy, liveable and sustainable community, including: Open space, Transport options, Local economy and activity centres, Infrastructure, Community participation and health, Environment, Housing and neighbourhoods.

There strategy included the developed illustration style which allowed the studio to develop individual illustrations that helped communicate aspirations of the bayside community and visualise feedback from councils consultations with the community and councilors.


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