Cleo + Coco

Cleo + Coco is a next-generation body care brand based in New York, focused on sustainably sourced, eco-conscious ingredients and packaging. Cleo + Coco products include natural charcoal deodorants, dry shampoo, and dry body powders released in PBA-Free refillable and reusable packaging alongside zero-waste options with there plastic-free deodorant range.

We Are Purpose worked with Cleo + Coco to re-position the brand. Our work has included; brand strategy, brand design, identity (logo) design, illustration, packaging design, content creation, custom e-commerce Shopify website design, product + brand photography.

The new brand created by packaging studio We Are Purpose expresses Cleo + Coco personality and story. Luxurious, sensual, and elegant, eco-friendly, and natural. The work by We Are Purpose has positioned the brand at the forefront of natural deodorant in the US.


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