Layer’d – Sense The Luxury

Inspired by simple silhouettes that accentuate and highlight the body, the Layer’d design philosophy provides customers with a product that lasts the test of time.

We Are Purpose was approached to create a new identity, brand collateral and a short film for the established Australian fashion label.

Identity Design

The brief from the team at Layer’d was to create a luxurious, contemporary and sophisticated brand mark that uniquely represents the established Australian fashion label. The outcome is a sophisticated, minimal and elegant mark that communicates a visual edge and dynamic reference to the fabrics, materials, and techniques of garment creation – A tailored solution for a label pioneering a new sense of luxury.



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