Myrtle & Moss Skincare is a luxury plant-based skincare range launched in Melbourne in 2010.

The brand created by We Are Purpose had a singular desire to create an ‘incidental sensory delight’ as the products not only look but feel and smell superlative. The stylish packaging and attention to detail ensures the range looks stunning in the retail environment, as well as co-ordinates with ‘style savvy’ bathrooms creating the ultimate bathroom accessory.

We Are Purpose played an integral role in developing the Myrtle & Moss brand, bringing our experience and expertise in working with new business start-ups to partner with Myrtle & Moss in building a successful business.

Myrtle & Moss has seen significant business growth since its launch in late 2010. The company has successfully expanded its distribution and is now stocked in over 300 designer stores across Australia. This widespread availability has played a crucial role in their growth, allowing more customers to experience their products firsthand.

Strategic branding and packaging have enhanced the company's market appeal. Collaborating with branding agencies like We Are Purpose, the company has developed a visually appealing and cohesive brand identity that resonates with style-savvy consumers.