One Seed is a boutique Australian organic perfumery passionate about creating wholly natural products without compromising on beauty or quality.

A re-branding exercise, One Seed approached the studio to developed the One Seed brand and give the business a fresh new look and feel that spoke the true essence of their brand, and set them apart in the market. The studio created a unique brand and packaging solution for One Seed – a perfect case study on how effective design shifts perceptions and influences buying behaviour. The project resulted in a 200% increase in sales and evidence that the right branding can change a business overnight.







Brief & Solution

The brief was to create a brand and packaging solution that reflected the true authentic, organic, natural, botanical handcrafted nature of the One Seed perfumes. A look and feel that gives One Seed a strong presence within the market place “sophisticated yet still organic.” The packaging solution needed meet the “zero waste” philosophy held by One Seed.

The studio developed a unique brand for One Seed that exudes earthy luxury and sophistication, a luxe brand connected to nature. Branding was developed to bring a genuine, natural and intimate luxury to the customer. Through the clever use of graphic elements and illustration the studio created a unique visual that embodies the brand ethos. Secondary patterns, typography and a earthy colour palette including a striking copper foil and white ink, all come together to form a beautiful, memorable brand & zero waste solution.







Client Testimonial

“I spent 12 months looking for a new designer to help recreate our brand and packaging, and worked with two other agencies before I finally found We are Purpose. What they offered me that the others didn’t was that they were flexible and prepared to work step by step within our budget constraints. They also listened to what we really wanted and didn’t try to force their ideas onto us, but really fleshed out exactly what One Seed is about and what we really wanted. As a result, we have come away with stunning packaging that we love, and has been received amazingly well by the market. In the first week of relaunch alone, we doubled our sales figures, gained 10% more followers on social media, and had over a dozen new enquiries from media and potential stockists.

A mentor once told me that the right packaging could change a business overnight, and I have certainly found that to be true for us.”

Liz Cook – Director One Seed Organic Perfumery








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