Rose & Lyle

Rose & Lyle is a new Australian leather & textile brand, founded by Phill and Mel Kenyon.  Formed on experience, ideas and passion for considered design, leathers and details with a true passion to provide highly crafted, uniquely designed, ethically sourced leather products. 

Naming  ·  Branding  ·  Web  ·  Photography

Building The Brand

Phill & Mel approached our studio to build a brand that conveyed the ethos behind their new business venture. Starting with a solid strategy the studio built the brand from the ground up, The Rose & Lyle name was developed from historical makers of premium leather tools.

“We were inspired by their craft, their attention to detail and their commitment to quality.”  

The extensive identity & brand mark suite provides for flexible & consistent branding across all platforms. The photography style is authentic and natural. The digital solution for Rose & Lyle provides a unique, highly refined online sales tool that speaks the story of this authentic brand.


The studio continues to work with Rose & Lyle building the brand and growing the business. From digital asset development, product & lifestyle photography through to online support. Our interest in the brands & business we work with doesn’t stop when the proposed solution is delivered. We continue to work closely with clients to ensure each brand’s growth is kept consistent across all relevant media.


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