We Are Purpose
Purpose-led branding & packaging for brands that make a difference
We Are Purpose is a female-led creative studio partnering with change-making brands and organisations. From beauty and wellness to disability inclusion and the arts, we design for impact — across brand, packaging, and storytelling.
Two Partners in Creativity
For over 25 years, Haydn + Anne have worked across branding, packaging, film, and digital design — building identities that connect deeply and inspire action.
As a small, nimble team, you work directly with us, ensuring your brand gets the care, insight, and creativity it deserves.
We balance strategy with artistry, purpose with precision, and bring lived experience in social inclusion and accessibility — making our work as human as it is beautiful.
Packaging Design for Change-Making Brands
We create packaging that captivates on shelf, tells your story, and aligns with your values.
From beauty and wellness to food & beverage and the arts, our packaging combines storytelling, structural design, and conscious practices to deliver lasting impact.
Branding for Social Impact & Inclusion
We brand and rebrand organisations driving change — from disability inclusion and accessible education to arts and community.
With lived experience in the disability sector, we bring authenticity, empathy, and insight that few studios can offer.
Strategy First, Story Always
Every project begins with understanding your purpose, audience, and the change you want to make.
From there, we shape a clear brand strategy, bring it to life through design, and launch it with precision across every touchpoint.
Our process blends creative exploration with strategic insight — ensuring your brand doesn’t just look good, it works.
Client testimonials
What our clients say about We Are Purpose
“We Are Purpose rebranded our entire product line with exceptional creativity and a clear understanding of our vision, audience, and values. They captured our thinking perfectly on the first attempt, delivering the modern, minimalist look we wanted. They’ve become part of our extended team, and we highly recommend them for any design project.”
Purvi Desai - Creator and Director Zaaina
“From first engagement, We Are Purpose connected with our brand and truly listened. They drew out what mattered, offered sharp guidance, and turned it into a cohesive identity — with an eye for detail that feels like they’re seeing the brand through our eyes. Clear communication, cross-disciplinary craft, and reliable delivery. Rare professionalism and talent.”
— Cassie O’Brien, Original Founder, Mofo
“We spent a year looking for the right design partner—and tried two agencies—before finding We Are Purpose. They were flexible, worked step by step within our budget, and listened to what ONE SEED truly is. The result: stunning packaging the market loves. In the first week post-launch we doubled sales, grew social by 10%, and fielded a dozen+ media and stockist enquiries.”
— Liz Cook, Director, One Seed Organic Perfumery
“Finding the right partner mattered. We Are Purpose listened deeply—to our properties, our vision and us—and translated it into an identity that genuinely reflects our ethos, purpose and values. We’re proud to take this brand to market, and the comprehensive Brand Kit means every piece of marketing is cohesive and visually engaging.”
— Annie Brereton, Wonder Inns
'“Choosing We Are Purpose was the best decision for Cleo+Coco. They listened deeply, translated our vision into an impressive brand and packaging redesign, delivered on time, and brought heart and integrity. Feedback on our new packaging has been 100% positive and it’s helping us hit our growth goals.”
— Suzannah Raff, Founder & CEO, Cleo+Coco
“I found We Are Purpose while hunting for a partner to elevate our brand for the corporate market. From day one they were on my page—fresh perspective, clear direction—and guided me from a simple refresh to a full rename and rebrand. The result is a cohesive identity and packaging system I’m proud to launch.”
— Lynda, Founder, Kyn Folk
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Award-winning brand and packaging design
Trusted by visionary businesses and purpose-led organisations in Australia and worldwide.