Experience +
Expertise

We Are Purpose is a Melbourne-based strategy, branding, and graphic design consultancy specializing in packaging design, working with brands worldwide.

We harness the power of storytelling and strategic design to elevate businesses, empower purpose-driven organisations, and create unforgettable brands. Despite our small size, we deliver the impact of a big agency, providing full-service solutions with a personal touch.

  • – Insight Discovery & Brand Strategy

    – Purpose, Vision & Values

    – Brand Story, Language & Tone

    – Brand Architecture & Positioning

    – Naming & Customer Profiling

    – Brand Audit & Research

    – Marketing Strategy & Workshop Facilitation

    – Creative Consulting & Direction

  • – Visual Identity & Logo Development

    – Brand Guidelines & Identity Systems

    – Print, Digital & Signage Design

    – Packaging Design & Prototyping

    – Stationery & Corporate Communications

    – Art Direction & Illustration

  • – UX/UI Design & Wireframing

    – Website Development

    – CMS, Front-End & eCommerce Solutions

    – Digital Strategy & Marketing

    – SEO, Google Analytics & Adwords

    – Social Media Content & Newsletters

  • – Creative Concepts & Scriptwriting

    – Video Production & Photography

    – Storyboarding & Moodboards

    – Digital Campaigns

    – Social Media Strategy & Management

  • – Packaging Construction & Die-Line Design

    – Eco-Sustainable Packaging Solutions

    – Point of Sale Displays & Prototyping

    – Print & Publication Design

    – Label Design & Artworking

    – Specialist Packaging Advice

  • – Retail & Pop-Up Design

    – Branded Environments & Interactive Experiences

    – Signage, Wayfinding & Installations

    – Exhibition Design & Presentation Kits

  • – Studio & On-Site Photography

    – Videography & Drone Videography

    – Brand Films & Social Media Content

    – Art Direction & Video Production

    – Product + Lifestyle Photography & Videography

Branding

Brand Identity Design: Crafting visually striking and cohesive brand identities that resonate with your audience.

Brand Storytelling: Developing compelling narratives, from naming and tone of voice to story development, to connect and engage customers.

Visual Identity: Creating unique brand assets, including logos and design language, to bring your vision to life.

Holistic Branding Approach: From initial concept to award-winning execution, we build distinctive and impactful brands that stand out in the marketplace.

Packaging

Creative Packaging Solutions: Designing artistic, functional, and memorable packaging that celebrates your product and creates a captivating brand touchpoint.

Structural & Surface Design: Balancing form and function with materials, finishes, branding, and typography for impactful packaging.

Sustainable Packaging: Specializing in eco-friendly packaging solutions that minimize materials and optimize production.

Cardboard Engineering & Knifeline/Dieline Creation: Developing efficient and effective packaging structures that reduce waste and improve logistics.

Illustration

Bespoke Illustrations: Crafting original, custom illustrations that enhance brand collateral and strengthen brand identity.

Symbol & Motif Development: Creating unique visual elements that bolster brand awareness and imagery.

Digital

Website Design & Development: Creating human-centred online experiences that maximise engagement and enhance customer experience.

Digital Branding: Ensuring your brand shines across all digital platforms, including websites, social media, advertising, and apps.

UX/UI Design: Developing user-friendly interfaces and experiences that align with your brand’s identity.

Animation & Videography: Producing dynamic digital content that tells your story and drives engagement.

Art Direction & Photography

Art Direction: Guiding the creative process for branding, packaging, and digital content through collaborative and visionary leadership.

Photography: Producing high-quality, cost-effective photo shoots that align with your brand’s vision, including lifestyle and product photography.

Print Management

Print & Publication Design: Designing impactful print materials, from annual reports to promotional items, that create memorable brand experiences.

Print Consulting & Production: Leveraging print expertise to ensure efficiency, cost savings, and high-quality outcomes across all print collateral.

Marketing & Campaigns

Strategic Storytelling: Utilizing authentic storytelling to drive effective marketing, enhance engagement, and boost brand awareness.

Campaign Development: Simplifying complex ideas into compelling narratives that resonate with your audience and drive conversions.