Cleo + Coco Body Care

Project Description

Cleo+Coco is a next-generation body care brand based in New York, focused on sustainably sourced, eco-conscious ingredients and packaging.

A clean beauty brand specialising in natural deodorants and body care products. Founded with a mission to offer effective and healthy alternatives to conventional deodorants, Cleo+Coco focuses on using natural ingredients that are free from aluminium, parabens, and phthalates.

We Are Purpose worked with Cleo+Coco to rebrand and reposition. Our work has included brand strategy, brand design, identity (logo) design, illustration, packaging design, content creation, custom e-commerce Shopify website design, and product and brand photography.

The work by We Are Purpose in 2019 has positioned the brand at the forefront of natural deodorant in the US. Since then, the company has experienced significant growth, with sales multiplied tenfold in 2020, surpassing $1 million, and figures doubling in 2021. Cleo+Coco’s direct-to-consumer (DTC) sales now make up about 50% of its business, and it continues to expand its retail distribution.

Services Provided

– Brand Strategy
– Identity Design
– Packaging Design
– Label Design
– Website Design
– Illustration

Client Location
— New York City
— United States

Market Reach
— Global

Retail Partners
— Erewhon
— Target
— Goop
— QVC
— Beauty Heroes
— Thrive Market
— Amazon
— Rite Aid

Project Links

– cleoandcoco.com
– Instagram

Cleo+Coco emphasizes sustainability in their operations.

Their ingredients are sourced using energy-efficient technologies to minimize greenhouse gas emissions, and their packaging is made from post-consumer recycled plastic. They prioritise using raw materials from sustainably managed sources and ship bulk goods by sea to reduce their carbon footprint.