Global Design
Agency
At We Are Purpose, we’re a full-service graphic design agency based in Australia, specialising in branding, re-branding, and packaging design for the wellness, beauty, cosmetic, and personal care sectors.
With a proven track record of transforming brands and packaging for businesses across the globe, we are uniquely positioned to offer U.S. businesses a distinct competitive advantage.
Why Choose Us?
A Fresh Perspective
Being based in Australia gives us a unique perspective on global design trends. We combine international influences with a deep understanding of the U.S. market to create designs that are both innovative and relevant. This blend of creativity and market insight ensures your brand stands out in a competitive landscape.
Cost-Effective Business Partnership
By partnering with an Australian agency, U.S. businesses can take full advantage of the favorable exchange rate. This makes high-quality, world-class design services more affordable without compromising on creativity or execution. Your investment goes further, allowing you to allocate resources more strategically while still achieving the premium branding and packaging design that your products deserve.
Expertise in Wellness, Beauty, and Personal Care Sectors
Our team excels in the niche markets of wellness, beauty, cosmetics, and personal care. We understand the unique needs and trends of these industries and have the experience to craft designs that resonate with your target audience. Our portfolio includes successful collaborations with well-known U.S. brands like Cleo + Coco and Zaaina, which have seen increased market presence and consumer engagement due to our design solutions.
Seamless Collaboration Across Time Zones
Thanks to advanced communication tools, we ensure that working with our team is as smooth and responsive as if we were just down the street. Our streamlined process allows for seamless collaboration, regardless of the distance. Plus, our time zone differences mean that we’re often working while you sleep, delivering results faster than you might expect.
Custom Tailored Design Solutions
No two brands are the same, which is why we offer custom-tailored solutions designed to meet your specific needs. Whether you’re launching a new product, refreshing your brand, or rethinking your packaging, our approach is always strategic and bespoke, ensuring that every design element aligns with your brand’s vision and market goals.
Proven
Impact +
Growth
Case Study
Zaaina
Arizona, United States
Arizona-based skincare company Zaaina offers natural, non-toxic skincare inspired by timeless global beauty secrets. Zaaina Skincare has experienced significant growth since its rebranding by consulting design agency We Are Purpose.
Driven by a refreshed brand identity emphasising its core values of natural, handcrafted, and cruelty-free products. The rebranding has helped Zaaina connect more deeply with consumers, prioritising natural and ethical beauty products.
The rebranding has allowed Zaaina to expand its presence in various retail channels, including online platforms and physical stores like Costco and Uncommon Goods. This broader distribution network has significantly boosted the brand’s visibility and accessibility, contributing to its overall growth.
Proven
Impact +
Growth
Case Study
Cleo + Coco
New York, United States
A clean beauty brand specialising in natural deodorants and body care products. Founded with a mission to offer effective and healthy alternatives to conventional deodorants, Cleo+Coco focuses on using natural ingredients that are free from aluminium, parabens, and phthalates.
We Are Purpose worked with Cleo+Coco to re-position the brand at the forefront of natural deodorant in the US. Since re-branding, the company has experienced significant growth, with sales multiplying tenfold in the first year, surpassing $1 million, and figures doubling in the following year. Cleo+Coco’s direct-to-consumer (DTC) sales now make up about 50% of its business, and it continues to expand its retail distribution.
Lets Connect
Let’s Elevate Your Brand Together
Ready to see what an Australian design partnership can do for your brand? Reach out today to start a conversation about how we can help you achieve your branding and packaging goals, all while making the most of the current exchange rates.
We will organise a call at a convenient time with our founder & creative Director to discuss the project type, scope, scale, stage of your business, and what you want to achieve. We will discuss how we can help launch or scale your business and make a positive impact alongside talking you through our tailored process.