Project Description

The Layer’d collections embody simple, sophisticated pieces you can incorporate as staples for work and play. Through uncomplicated shapes, thoughtful details and subtle colour options, the Layer'd collections embody modern sophistication with a refined edge.

The Layer’d woman is a globally conscious, intelligent woman of style.

We Are Purpose was approached to create a new identity, brand collateral and a short film for the established Australian fashion label.

The brief from the team at Layer’d was to create a luxurious, contemporary and sophisticated brand mark that uniquely represents the established Australian fashion label. The outcome is a sophisticated, minimal and elegant mark that communicates a visual edge and dynamic reference to the fabrics, materials, and techniques of garment creation – A tailored solution for a label pioneering a new sense of luxury.