MOFO Australian Skincare

Project Description

Harnessing the Power of Botanicals

MOFO skincare harnesses the power of Australian botanicals to deliver smart, pure, clean, active, and vegan products. They avoid petrochemicals, synthetic additives, essential oils, and heavy manufacturing. MOFO Ingredients are sustainably sourced and low-impact. MOFO is good for your skin and kind to the environment.

Services Provided

— Brand Strategy
— Identity⁠ Design
— Brand Creative
— Icon Design
— Illustration⁠
— Packaging Design
— Photography
— Website

Project Links

– www.mofoaustralia.com
– Instagram

We Are Purpose crafted MOFO Australia into a desirable and sought-after consumer and professional natural beauty skincare hybrid brand. Our development process, from identity design through to packaging, was about creating the epitome of effortless chic. The website continues with simplicity and effortless appeal, bringing MOFO’s natural values and modern well-being to the forefront.

The MOFO woman is modern with a hint of classic and boho influences. She values natural health and well-being, caring deeply about her health, diet, and the well-being of her family. She seeks high-quality, fashionable items that offer longevity and simplicity in her busy life. She is effortless chic.

The MOFO brand is strong and fresh, smart and ethical. A touch tomboy with a feminine heart, she is comfortable and cheeky, all at once - a modern boho. Radiating luxe, modernity, and effortless chic, she represents the perfect blend of contemporary style and timeless elegance.

The MOFO brand is strong and fresh, smart and ethical. A touch tomboy with a feminine heart…

Nikki Gooley, a BAFTA award-winning makeup artist with 30 years of experience in the film and television industry, founded and created MOFO Australia. Throughout her career, Nikki worked with a range of skin types exposed to harsh conditions like hot lights, smoke-filled studios, and heavy makeup applications. She sought a clean, effective, luxe, and uncomplicated skincare range free of chemicals, soaps, and essential oils—a total skin healing.

The result is MOFO, Mother OF Oils—a skincare range prioritizing true-to-nature ingredients, ethical sourcing, small batch production, and low environmental impact. MOFO has earned the respect of professional makeup artists and is now available to anyone looking to nourish and replenish their skin at every stage of their skincare journey. Skincare doesn’t need to be complicated.