Onshore Breaks where hospitality meets nature’s tranquillity. ⁠

Project Description

Boutique hospitality branding

The brand refresh for Onshore Breaks repositions this boutique hospitality brand as a leader in coastal and bushland retreats. Inspired by the raw beauty of the ocean and the lush Otway bushlands, we developed a strategic brand identity that reflects the balance between adventure and relaxation.

Services Provided

— Brand Strategy
— Identity⁠ Design
— Supporting Secondary Identities ⁠ 
— Brand Creative
— Brand Book 
— Illustration  
— Handcrafted painting⁠
— Marketing Material
— Website Design and Development ⁠

Project Links

– www.onshorebreaks.com.au
– Instagram

Our comprehensive brand development process included brand strategy, identity design, creative direction, and website design to ensure a cohesive, elevated experience across all touchpoints. We crafted a distinctive visual identity featuring earthy and oceanic tones, modern typography, and clean, contemporary design elements to reflect Onshore Breaks’ high-end yet approachable personality.

To further enhance the brand’s visual storytelling, we created custom illustrations inspired by the natural landscape, bringing to life the connection between nature and luxury hospitality. The refreshed website design offers a seamless, user-friendly experience, positioning Onshore Breaks as a premium destination for discerning travellers.

By focusing on a strong brand foundation and innovative design, Onshore Breaks is now positioned as a leader in boutique hospitality, attracting guests who seek unique, nature-inspired stays with elevated comfort.

A strategic brand identity that reflects the balance between adventure and relaxation.

Nikki Gooley, a BAFTA award-winning makeup artist with 30 years of experience in the film and television industry, founded and created MOFO Australia. Throughout her career, Nikki worked with a range of skin types exposed to harsh conditions like hot lights, smoke-filled studios, and heavy makeup applications. She sought a clean, effective, luxe, and uncomplicated skincare range free of chemicals, soaps, and essential oils—a total skin healing.

The result is MOFO, Mother OF Oils—a skincare range prioritizing true-to-nature ingredients, ethical sourcing, small batch production, and low environmental impact. MOFO has earned the respect of professional makeup artists and is now available to anyone looking to nourish and replenish their skin at every stage of their skincare journey. Skincare doesn’t need to be complicated.