Project Description

One Seed is a boutique Australian organic perfumery passionate about creating wholly natural products without compromising on beauty or quality.

A re-branding exercise, One Seed approached the studio to developed the One Seed brand and give the business a fresh new look and feel that spoke the true essence of their brand, and set them apart in the market.

The studio created a unique brand and packaging solution for One Seed – a perfect case study on how effective design shifts perceptions and influences buying behaviour. The project resulted in a 200% increase in sales and evidence that the right branding can change a business overnight.

The brief was to create a brand and packaging solution that reflected the true authentic, organic, natural, botanical handcrafted nature of the One Seed perfumes. A look and feel that gives One Seed a strong presence within the market place “sophisticated yet still organic.” The packaging solution needed meet the “zero waste” philosophy held by One Seed.

The studio developed a unique brand for One Seed that exudes earthy luxury and sophistication, a luxe brand connected to nature. Branding was developed to bring a genuine, natural and intimate luxury to the customer. Through the clever use of graphic elements and illustration the studio created a unique visual that embodies the brand ethos. Secondary patterns, typography and a earthy colour palette including a striking copper foil and white ink, all come together to form a beautiful, memorable brand & zero waste solution.