The brand refresh for Onshore Breaks repositions this boutique hospitality brand as a leader in coastal and bushland retreats. Inspired by the raw beauty of the ocean and the lush Otway bushlands, we developed a strategic brand identity that reflects the balance between adventure and relaxation.

Our comprehensive brand development process included brand strategy, identity design, creative direction, and website design to ensure a cohesive, elevated experience across all touchpoints. We crafted a distinctive visual identity featuring earthy and oceanic tones, modern typography, and clean, contemporary design elements to reflect Onshore Breaks’ high-end yet approachable personality.

To further enhance the brand’s visual storytelling, we created custom illustrations inspired by the natural landscape, bringing to life the connection between nature and luxury hospitality. The refreshed website design offers a seamless, user-friendly experience, positioning Onshore Breaks as a premium destination for discerning travellers.

By focusing on a strong brand foundation and innovative design, Onshore Breaks is now positioned as a leader in boutique hospitality, attracting guests who seek unique, nature-inspired stays with elevated comfort.