Project Description

Based in Melbourne, Rose & Lyle is a new Australian leather & textile brand, founded by Phill and Mel Kenyon. Formed on experience, ideas and passion for considered design, leathers and details with a true passion to provide highly crafted, uniquely designed, ethically sourced leather products.

Phill & Mel approached our studio to build a brand that conveyed the ethos behind their new business venture. Starting with a solid strategy the studio built the brand from the ground up, The Rose & Lyle name was developed from historical makers of premium leather tools.

The extensive identity & brand mark suite provides for flexible & consistent branding across all platforms. The photography style is authentic and natural. The digital solution for Rose & Lyle provides a unique, highly refined online sales tool that speaks the story of this authentic brand.