Project Description

We Are Purpose worked with the Food & Wine Co to create and build a unique and refined brand.

The identity sits in contrast with imagery of the beautiful food ingredients, styled and shot by We Are Purpose. The team worked closely with head chef Jon Bussell to prepare, style and photograph imagery for the website, social media campaigns and marketing communications. Managing each touch point of a brand is invaluable for a business wanting to stand out from the noise. Being a full service studio with a hands on approach allows us to build truly unique brands for clients who understand the value of design.

Building a unique and effective brand requires thinking differently and being innovative. The website design and build for the Food & Wine Co explored developing a unique “on-brand” online user experience that conveyed the brand message and showcased the services, venues, and the food and wine available. Beautiful custom food and ingredient imagery was shot specifically for the website, contrasting the monotone identity design.