Zaaina Conscious Beauty
Project Description
The enchanting rebirth of Zaaina marks a new beginning for Arizona's cherished brand. Our creative strategy and rebrand have re-energized Zaaina for its next chapter.
The Arizona-based skincare company offers natural, non-toxic skincare inspired by timeless global beauty secrets. Founder Purvi, influenced by Indian traditions and her grandmother’s homemade remedies, creates luxurious, effective products.
Zaaina Skincare has experienced significant growth since its rebranding, primarily driven by a refreshed brand identity that emphasises its core values of natural, handcrafted, and cruelty-free products. This rebranding has helped Zaaina connect more deeply with consumers, prioritising natural and ethical beauty products.
the rebranding has allowed Zaaina to expand its presence in various retail channels, including online platforms and physical stores like Costco and Uncommon Goods. This broader distribution network has significantly boosted the brand’s visibility and accessibility, contributing to its overall growth
Services Provided
— Visual Identity
— Supporting Secondary Identities
— Brand Design and Brand Bible
— Packaging Design
— Illustration
— Handcrafted painting
Client Location
— United States
Market Reach
— Global
Retail Partners
— Costco
— Uncommongoods
— 1800flowers
— West Elm
— Etsy
— Amazon
Project Links
– www.zaaina.com
– Instagram
The rebranding goal was to elevate Zaaina’s identity, emphasising its cultural heritage and commitment to clean beauty. The refresh created a brand with a modern minimalist feel, updated the logo, enhanced the packaging with eco-friendly materials, and improved marketing assets. The result is a sophisticated, memorable brand honouring its roots and appealing to high-end customers.
The simplicity of the brand aesthetic offers strength and allows the client to build brand recognition and consistency, which was missing in their original branding.
The hand-illustrated paintings are deeply textural and rooted in a heritage feel, with a modern twist, that subtly offers a connection to the natural ethos of the brand through texture and handcrafted attributes. The colourways change for each product within the extensive range of Zaaina's creations.
Emphasizing wellness, joy, and positivity, this sophisticated brand delivers effective products for body, mind, and soul, capturing a sense of relaxing, luxurious self-care while honouring its roots.
Imagery of packaging courtesy of Zaaina
Sophisticated branding and packaging that elevates the Zaaina brand to drive connection.
We had the absolute pleasure of working with “We Are Purpose” to rebrand our entire line of products. They are highly creative and have a strong understanding of design principles and can effectively communicate their creative vision.
The entire process was very methodical, to understand our brand vision, audience, and requirements to comprehend them in our brand bible. We Are Purpose understood our company’s values and mission and delivered the modern and minimalist look that we strived for. We were just quite amazed at how well they captured our thinking and brought the design to life on the first shot! We are Purpose has become part of our extended team and are looking forward to the partnership as we grow our brand. We highly recommend We Are Purpose for any design project and are confident that they will work tirelessly to bring your vision to life.
Purvi Desai - Creator and Director Zaaina
